Workshop in Analysis and Reporting of Cognitive Interviews
Instructor: Gordon Willis, National Cancer Institute, NIH

Friday, September 5, 9:00 - 1:30
WHERE: Bureau of Labor Statistics Conference and Training Center, Rooms 1 - 2, 2 Massachusetts Ave., NE Washington, DC 20212

Cognitive interviewing is a well-established questionnaire pretesting/evaluation method, but analysis techniques and reporting standards have not been as well developed. This workshop, led by Dr. Gordon Willis, is intended to bring together researchers with interest and experience in cognitive interviewing, to review current analysis models, discuss the benefits, costs, and best uses of each, and to develop ideas for collaborative research in order to further evaluate these approaches. Dr. Willis will provide background on the close associations between cognitive interview test objectives, collection methods, and analysis techniques, and describe a Cognitive Interviewing Reporting Format (CIRF) that provides practitioners with a framework for clarifying and documenting cognitive interviewing procedures as they are implemented in practice. Participants will be given clear, actionable guidelines for improving the quality of their cognitive testing research, and ample opportunities throughout the Workshop to discuss ways of applying, evaluating, and enhancing analysis and reporting methods in their own work.

**Coffee/tea, a light morning snack, and an on-site lunch are included in the price of the workshop.

8:30-9:00 Registration/Sign-in
9:00-12:00 Workshop
12:00-12:45 Lunch (provided)
12:45-1:30 Workshop, Wrap-up and Q&A

  • Student/Retiree: $25.00
  • DC-AAPOR Member: $35.00
  • Non-member: $60.00

    *Eventbrite charges a small additional fee to register; see link below for details.

    Click here to register through Eventbrite.

    Gordon Willis
    has practiced and conducted research in a wide range of cognitive interviewing techniques for more than twenty-five years, at Northwestern University, The National Center for Health Statistics, Research Triangle Institute, and currently at the National Cancer Institute, NIH. He has written "Cognitive Interviewing: A Tool for Improving Questionnaire Design," and taught numerous courses on questionnaire evaluation techniques and questionnaire design. His research interests include the evaluation of pretesting techniques, and their extension to multi-lingual, multi-cultural, and multi-national domains. He is currently completing a book on "The Analysis of the Cognitive Interview in Questionnaire Design."

    Please contact the event organizer, Scott Fricker.

    Workshop on Eye Tracking and User Experience (UX) Research
    Instructor: Jennifer Romano Bergstrom, Fors Marsh Group

    DATE AND TIME: Friday, September 19, 2014 from 8:30 AM to 5:00 PM
    LOCATION: The Gallup Organization, 901 F Street NW, # 400, Great Hall (2nd floor), Washington, DC 20004

    This workshop, led by Dr. Jennifer Romano Bergstrom, is intended to bring together researchers with interests in usability testing, user experience (UX) design, and eye tracking research. It will feature a mixture of presentation materials and participatory activities, including eye-tracking visualizations and video clips from past research studies, group and individual exercises, and hands-on experience. Topics covered will include:

  • The fundamentals of eye-tracking methodology in the user experience field
  • Details about the different types of eye-tracking data and what each type can and cannot inform
  • Pros and cons of conducting eye tracking and using eye-tracking data
  • How to effectively conduct and moderate an eye-tracking session
  • How to analyze eye-tracking data to reveal usability and design issues
  • How to get client buy-in for incorporating eye tracking into the UX research process
  • How to evaluate and improve survey instruments through eye-tracking research

    The first half of the workshop will provide an overview of eye tracking in the field of user experience research, including eye tracking on desktop, mobile, and paper websites, forms, and surveys. Participants will work in small groups to design and conduct a user research study.

    The second half of the day will begin with a discussion of methods for analyzing the results from an eye-tracking study. Participants will gain an understanding of commonly used visualizations and techniques used to understand eye-tracking data.

    All registered attendees will receive a copy of Dr. Romano Bergstrom's 2014 book, "Eye Tracking in User Experience Design." Also, there will be a happy hour immediately following the event at McCormick & Schmick's across the street, with complimentary hors d'oeurves and drinks for registrants - please join us!

    Intended Audience:
    Prior eye tracking experience is not required for this workshop. Participants will be given a solid understanding of basic eye-tracking principles and uses, as well as exposure to more advanced applications and advice for analyzing and reporting eye-tracking data. For those already familiar with eye tracking in user experience research, this workshop will reinforce learned principles and provide actionable solutions to improve product design and evaluation.

  • Student/Retiree: $50.00
  • DC-AAPOR Member: $75.00
  • Non-member: $100.00
    *Eventbrite charges a small additional fee to register; see link below for details

    Click here to register.

    Jennifer Romano Bergstrom
    is co-editor of "Eye Tracking in User Experience Design" (2014). Jen has been conducting quantitative and qualitative user-centered research for over 12 years. She is currently the UX Research Lead at Fors Marsh Group and runs their user experience efforts both in the field and in their state-of-the-art laboratory. She often uses eye tracking as a tool to understand what users look at and are largely unaware of; she combines eye tracking with physiological measures such as galvanic skin response to assess what is exciting; and she conducts studies that aim to improve usability and eye-tracking methods. Prior to joining Fors Marsh Group, Jennifer was a Research Psychologist in the Human Factors and Usability Research Group at the US Census Bureau, where she learned to quantify eye-tracking data and the user experience and taught colleagues new methods. She is prior President of UXPA DC and DC-AAPOR. Jennifer received her B.A. in Psychology from Central Connecticut State University, and her M.A. and Ph.D. in Applied/Experimental Psychology from The Catholic University of America.

    Please contact the event organizer, Scott Fricker.

    DC-AAPOR & WSS present Surveys & Stats at the NATS
    DC-AAPOR and WSS have purchased a limited number of tickets to the Friday, September 26 Nationals versus the Marlins baseball game at 7:05 PM. If you would like to join us, please purchase your ticket through our here ASAP. The tickets have a face value of $23, but we are selling them to DC-AAPOR and WSS members for only $15.

    When: Friday, September 26th at 7:05 PM
    Where: Nationals Stadium
    Section: Scoreboard Pavilion
    Cost: $15